1、 The theme of the website is not clear

所谓网站的主题实际上就是网站的中心，网站的目的，网站制作中的所有工作都必须围绕该主题进行展开，以确保网站的主题清晰突出。如果主题不明确，即使用户来到网站，也不知所以然，自然也就无法吸引用户购买了。

The so-called theme of the website is actually the center of the website, the purpose of the website, and all work in the website production must be carried out around the theme, so as to ensure that the theme of the website is clear and prominent. If the theme is not clear, even if users come to the website, they will not be able to attract users to buy.

二、网站太过于花哨

2、 The website is too flashy

适当的点缀确实可以大大增强网站的美感，从而使用户更喜欢这个网站。然而，如果修饰过度，网站将变得华而不实。就会渐渐远离企业原本要实现的目的，而用户看了以后，反而会觉得这个网站是虚假的，可信度非常低，看完便关闭了事。此外，过于花哨的网站也会影响到加载速度，导致打开速度缓慢，从而导致用户从网站流失掉，企业终也是得不偿失。

Appropriate embellishment can really greatly enhance the beauty of the site, so that users prefer this site. However, if the decoration is excessive, the website will become flashy. It will gradually get away from the original goal of the enterprise, and users will feel that the website is false and has very low credibility after reading it, and then close it. In addition, too fancy website will also affect the loading speed, resulting in slow opening speed, resulting in the loss of users from the site, the enterprise is ultimately not worth the loss.

三、网站没有做维护

3、 The website is not maintained

要想网站终发挥出真正的功效，出去前期建站工作优质之外，还需网站上线之后，企业的坚持维护。目的主要有两个，一是使网站充满活跃，通过内容的更新，让用户有更多的信息可以获取，同时对于优化也有很大帮助。二是确保网站的安全及稳定，在网站运行中，难免会出现问题，那么企业需在时间就发现并解决掉，保证用户能够正常访问，这样才能减少企业的损失，网站也才能更被用户信任。

If you want the website to play a real role in the end, in addition to the high quality of the early station building work, you also need to adhere to the maintenance of the enterprise after the website is online. There are two main purposes, one is to make the website full of activity, through the update of content, so that users have more information to get, and it is also very helpful for optimization. The second is to ensure the safety and stability of the website. In the operation of the website, there will inevitably be problems, so the enterprise needs to find and solve them at the first time to ensure that users can visit them normally, so as to reduce the loss of the enterprise and make the website more trusted by users.

四、网站与营销脱离

4、 Separation of website and marketing

许多企业认为自己花大代价制作了营销型网站，就可以自己去营销了，于是企业也就不管不顾了，后什么效果都没有，这样的情况比比皆是。企业要知道的是，即便是再高端，再优秀的网站，也只是工具，要想这个工具能够实现企业的目的，那么就需要有人去用它，如果把它放在那里不用，那么他也就会一直在那里沉睡。而这个用就是营销、推广，坚持营销推广，让网站被广大用户知晓，这样才能产生更好的效果。

Many enterprises think that they spend a lot of money to make a marketing website, and then they can do their own marketing, so the enterprises ignore it, and in the end, there is no effect, which is everywhere. What enterprises need to know is that no matter how high-end or excellent the website is, it is only a tool. If this tool can achieve the purpose of the enterprise, then someone needs to use it. If it is not used there, then it will always sleep there. And this use is marketing, promotion, adhere to marketing promotion, let the website be known by the majority of users, so as to produce better results.

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