1、 Clarify the theme of enterprise website display design

建立企业展示网站的主要目的是通过展示企业自身及产品、服务等信息来宣传企业，提高企业知名度和曝光率，为公司创造更多的顾客。企业展示性网站在设计时需要根据想要展示的内容进行个性化设计，以突出重点、简洁大方、美观实用的形象展示给用户，使用户可以方便快捷地查找所需信息，提高网站的点击率，获得更多的流量。

The main purpose of establishing the enterprise display website is to publicize the enterprise by displaying the enterprise itself, products, services and other information, improve the popularity and exposure of the enterprise, and create more customers for the company. When designing the enterprise display website, it needs to carry out personalized design according to the content to be displayed, so as to highlight the key points, concise and generous, beautiful and practical image to users, so that users can easily and quickly find the required information, improve the click through rate of the website and obtain more traffic.

二、建立展示型企业网站设计框架

2、 Establish a display enterprise website design framework

设计企业展示网站时，还需要优化导航、栏目、标题等信息，利用搜索引擎优化和搜索引擎知识设置网站内部结构，使企业网站能够更快地满足运营推广的要求。企业网站展示的主要功能是向用户传播企业信息。所以，构架设计要围绕展示的内容进行设计，要考虑网站的实用性和艺术性。设计一般以图片、动画等表现形式为主。

When designing the enterprise display website, we also need to optimize the navigation, column, title and other information, and use search engine optimization and search engine knowledge to set the internal structure of the website, so that the enterprise website can meet the requirements of operation and promotion faster. The main function of enterprise website display is to spread enterprise information to users. Therefore, the framework design should focus on the content of the display, and consider the practicability and artistry of the website. Design is generally based on pictures, animation and other forms of expression.

三、突出个性化企业网站的展示设计

3、 Highlight the display design of personalized enterprise website

比起电子商务网站和门户网站，展示企业网站设计更加突出个性化设计，可以设计和使用色彩和图片，使网站在众多同行网站中脱颖而出。只有把用户吸引到网站上，才是展示法企业网站设计师要做的事情。

Compared with e-commerce websites and portal websites, the display enterprise website design is more prominent in personalized design. Colors and pictures can be designed and used to make the website stand out among many peer websites. Only to attract users to the website is what the display method enterprise website designer should do.

站设计色彩技巧

Station design color skills

1、整个网站的颜色要统一。尽量使用一种颜色，可以调节透明度或饱和度，产生渐变颜色，使网页看起来统一分层

1. The color of the whole website should be unified. Try to use one color. You can adjust the transparency or saturation to produce gradient colors to make the web page look uniform and layered

2、如果您需要使用两种颜色，需要选择一种颜色，然后选择它的对比色作为附加颜色。

2. If you need to use two colors, you first need to select one color, and then select its contrast color as the additional color.

3、选择使用一种颜色的颜色系统，网站中的颜色应该给人同样的感觉。比如淡蓝，淡黄，淡绿；土黄，土黄，蓝。>四、展示型企业网站设计风格把握

3. Choose a color system that uses one color. The colors in the website should give people the same feeling. For example, light blue, light yellow and light green; Khaki, khaki, blue. > 4、 Grasp the design style of display enterprise website

网页的设计风格一直是各种网站设计都要解决的问题。它反映了企业和网站的形象，是一种无形的语言。通过您的网站，用户可以喜欢您的网站，了解您的产品。企业网站在设计和展示网站时要体现自己的风格和特点。简介企业网站的设计风格应该是根据网站要表现的主题和企业产品的特点，通过艺术的升华和设计，既美观又实用的网站设计风格。其主要内容有：网站CI设计、布局、浏览、互动、文字、语调、内容价值、网站荣誉等。

The design style of web pages has always been a problem to be solved in all kinds of website design. It reflects the image of enterprises and websites and is an invisible language. Through your website, users can like your website and understand your products. Enterprise websites should reflect their own style and characteristics when designing and displaying websites. The design style of enterprise website should be a beautiful and practical website design style through artistic sublimation and design according to the theme to be expressed by the website and the characteristics of enterprise products. Its main contents include: website CI design, layout, browsing, interaction, text, intonation, content value, website honor, etc.