1、 Explore potential customers

优质的网站能帮助企业挖掘潜在客户，尤其是外贸类产品，一般采购商都是通过互联网来寻找新产品和供应商。从原则上来讲，只要知道企业的名字和网址就能够查到企业的产品信息，如果不知道情况下，还得依靠搜索引擎。

High quality websites can help enterprises tap potential customers, especially foreign trade products. Generally, buyers look for new products and suppliers through the Internet. In principle, as long as you know the name and website of the enterprise, you can find the product information of the enterprise. If you don't know, you have to rely on the search engine.

二、提升企业形象

2、 Enhance corporate brand image

企业可以通过建设网站来营造形象与知名度，增加企业的曝光度，并将各种信息内容放在网站上，通过网站宣传企业和信息，有利于客户了解企业的动态，为客户留下深刻印象。

Enterprises can build a website to create brand image and popularity, increase the exposure of enterprises, and put various information contents on the website to publicize enterprise and brand information through the website, which is conducive to customers to understand the dynamics of the enterprise and leave a deep impression on customers.

三、低成本推广新产品

3、 Low cost promotion of new products

当公司推出一款新产品，想要让更多的客户熟知，便要投入很多的宣传费用，而企业网站只需发布信息，如果网站有一定知名度，让客户更方便的了解企业行业资讯和产品信息，这就是比较经济的宣传方式，初期做网站的重要性。

When the company launches a new product, it needs to invest a lot of publicity expenses to make more customers familiar with it, and the enterprise website only needs to publish information. If the website has a certain popularity, it will make it easier for customers to understand the enterprise industry information and product information. This is a more economical way of publicity and the importance of building a website at the initial stage.

四、增加企业与目标客户互动

4、 Increase the interaction between enterprises and target customers

除了展现出企业卓越的实力以外，还能与目标客户起到互动的作用，让目标客户和企业之间没有空隙。如果目标客户有任何疑问或问题，可以在短时间通过企业网站与企业员工进行沟通，增加互动，促进业务发展。

In addition to showing the excellent strength of the enterprise, it can also interact with the target customers, so that there is no gap between the target customers and the enterprise. If the target customers have any questions or problems, they can communicate with the enterprise employees through the enterprise website in a short time to increase interaction and promote business development.