Jinan website construction believes that SEO friends will have such doubts: my website has been optimized for a long time, and the ranking has not been improved. The users who come into the website through the search engine are the source of traffic. Even if the external chain traffic and direct access can not be compared with the keyword ranking, it can be said that they are anxious and embarrassed in the face of this situation, Let's help you analyze the reasons why Jinan website ranking optimization has not ranked for a long time. Let's have a look!

1、Title标题优化关键词过多，导致主题权重分散

1. Too many Title Optimization keywords lead to scattered topic weight

当你网站标题设置越多关键词的时候，说明优化关键词的难度越大，页面权重评分值会按照词汇比例来分配，所以网站长期没有排名是否你网站标题设置关键词过多了。

When you set more keywords in the title of your website, it means that the more difficult it is to optimize the keywords, and the page weight score value will be distributed according to the vocabulary proportion, so the website has not been ranked for a long time. Whether you set too many keywords in the title of your website.

2、网站优化的搜索词过热，排名难以优化提升

2. The search terms of website optimization are overheated, and it is difficult to optimize and improve the ranking

当网站优化一些搜索量过大的热门词，往往需求一定的时间、以及本人网站营运的优化技术才有可能优化上去，是否自身SEO优化技术经验不足，title却部署过于热门的关键词。

When the website optimizes some hot words with too much search volume, it often takes a certain time and the optimization technology of my website operation to optimize them. Whether I have insufficient experience in SEO optimization technology, but the title deploys too hot keywords.

3、经常更新与网站主题无关的文章，稀散主题相关性

3. Frequently update articles that have nothing to do with the theme of the website, and dilute the relevance of the theme

有部分网站是这样的情况，网站主题与更新的内容毫无相关，有些是企业的公司新闻，有的是网站主题分类定位太广泛，更新大量与主题无关的内容不但对网站优化没有半点效果，还会稀散主题相关性，正所谓有些网站有大量的收录，却没有排名，很大的问题出自这里。

For some websites, the theme of the website has nothing to do with the updated content. Some are corporate news, and some have too extensive classification and positioning of the website theme. Updating a large number of content irrelevant to the theme will not only have no effect on the website optimization, but also dilute the theme relevance. It is the so-called that some websites have a large number of collections but no ranking, The big problem comes from here.

4、网站内容并没有进行关键词布局与内链优化

4. The website content did not carry out keyword layout and internal chain optimization

是否你的网站内容并没有进行关键词布局与内链优化，相对于没有进行内容优化，只是一篇稀松平常的文章，对网站排名提升并没有太多效果，是无法集中权重传输到页面核心关键词的。

Whether your website content has not carried out keyword layout and internal chain optimization. Compared with no content optimization, it is just an ordinary article, which has no much effect on the promotion of website ranking, and it is impossible to concentrate the weight and transmit it to the core keywords of the page.

5、站内基础优化没有规范操作，页面质量过低,站内基础优化包括很多方面，如下：

5. There is no standard operation in the station foundation optimization, and the page quality is too low. The station foundation optimization includes many aspects, as follows:

(1)url是否规范，标准化。

(1) Whether the URL is standardized.

(2)nofollow标签是否设置禁止不参与排名的页面传递权重。

(2) Whether the nofollow tag is set to prohibit the transfer weight of pages that do not participate in the ranking.

(3)网站是否存在过多死链，清除死链推荐使用xenu死链检查工具，更快捷。

(3) Whether there are too many dead chains in the website. It is recommended to use Xenu dead chain inspection tool to clear the dead chain, which is faster.

(4)robots协议文件是否正常规范。

(4) Whether the robots protocol file is normal.

(5)文章字体排版是否整齐，页面是否美观，符合用户浏览，架构设置清晰明了等

(5) Whether the font layout of the article is neat, whether the page is beautiful, in line with the user's browsing, and the structure setting is clear

以上只是一些基础的优化知识，有可能是这方面原因，当然也有可能是其它原因，仅供参考。

The above is only some basic optimization knowledge, which may be the reason in this regard. Of course, it may also be other reasons, for reference only.

SEO优化

SEO optimization

6、网站没人浏览，受众度过低

6. The website is not browsed and the audience is too low

在网站的排名与流量，这两者是相互辅助的作用。在网站进行优化初期，网站是毫无名气的站点，想提升网站流量，苦于没有网站排名，但是想提升网站排名也是需要流量受众度来支撑排名的。这也是为什么一些资源大神优化网站更简单容易的原因了，所以做好站内优化，然而适当建设高质量外链，各大高权重平台引流，优化效果才会事半功倍。

In terms of website ranking and traffic, the two are complementary to each other. In the initial stage of website optimization, the website is an unknown site. If you want to improve the website traffic, you suffer from no website ranking, but if you want to improve the website ranking, you also need the traffic audience to support the ranking. This is also the reason why some resource God optimization websites are simpler and easier. Therefore, do a good job in station optimization. However, if we properly build a high-quality external chain and drain the major high-weight platforms, the optimization effect will get twice the result with half the effort.

7、网站并没有长期坚持去执行优化以及维护

7. The website does not insist on Optimization and maintenance for a long time

网站长期没有排名，也许是你优化网站力度不够，站内文章更新没有做到定时定量，什么时候心情好，就写作一遍文章，如果你网站关键词排名已经做上去了，有了固定流量还好说，可网站想优化就进行优化，不想就扔在一边，你要知道，当你偷懒睡觉去玩的时候，也许你的竞争对手也在拼命在优化网站，当你抱怨网站怎么没有排名，这也是你不争的事实。

The website has not been ranked for a long time. Maybe you don't optimize the website enough, and the article update in the station doesn't achieve regular and quantitative. When you are in a good mood, write an article. If your website keyword ranking has been done, it's OK to say with fixed traffic, but the website will be optimized if you want to optimize, and you don't want to throw it aside. You know, when you're lazy to sleep and play, Perhaps your competitors are also trying their best to optimize the website. When you complain about how the website has no ranking, this is also an indisputable fact.

8、页面跳出率过高，搜索引擎降低页面排名

8. The page jump out rate is too high, and the search engine reduces the page ranking

当一个页面跳出率过高，搜索引擎会识别该页面是为不完整、过时、对用户毫无用处的内容，将其降低页面评分以及济南网站排名。

When the bounce rate of a page is too high, the search engine will recognize that the page is incomplete, outdated and useless to users, and reduce the page score and website ranking.