或许许多公司觉得，网站建设建设好以后就算得上是网站建设的事情已经完成了，这还仅仅是工作完成的一步，这一步也是由很多环节组成的，下面来讲讲营销型网站建设期间要走的十步路是怎样的。

Perhaps many companies feel that after the website construction is completed, even if the website construction has been completed, this is only one step to complete the work. This step is also composed of many links. Next, let's talk about the ten steps to be taken during the construction of marketing websites.

1、网站定位

1. Website positioning

在进行规划之前。设计前必须明确网站定位，锁定企业利润模式和定位，全面分析目标客户，充分了解产品或服务的优势，形成差异化营销，明确网站定位，后期转型较高；

Before planning. Before the design, we must clarify the website positioning, lock in the enterprise profit model and brand positioning, comprehensively analyze the target customers, fully understand the advantages of products or services, form differentiated marketing, clarify the website positioning, and have a higher transformation in the later stage;

2、网站策划

2. Website planning

营销网站需要结合企业文化、形象、产品、优势、盈利模式、潜在客户需求等，进行策划，融入营销理念，使营销贯穿整个营销网站建设，从而保证营销网站具有强大的营销；

Marketing websites need to be planned in combination with corporate culture, image, products, advantages, profit model, potential customer needs, etc., integrate marketing concepts, and make marketing run through the construction of the whole marketing website, so as to ensure that the marketing website has strong marketing;

3、网站结构扁平化

3. Flat website structure

扁平化不仅有利于蜘蛛抓取，也有利于用户快速找到他们想要的内容。许多网站结构混乱，用户很难找到内容。这种结构的用户体验非常糟糕；

Flattening is not only conducive to spider crawling, but also conducive to users to quickly find the content they want. Many websites have a chaotic structure, and it is difficult for users to find content. The user experience of this structure is very poor;

4、网站开放速度

4. Website opening speed

访问速度主要有两个方面，一个是服务器的稳定性，另一个是网站本身的代码问题，许多企业追求酷页面设计，使用许多特殊效果，增加许多冗余代码，甚至使用FLASH动画，严重影响网站访问速度，这些一般网站建设公司是无与伦比的；

There are two aspects of access speed: one is the stability of the server, the other is the code problem of the website itself. Many enterprises pursue cool page design, use many special effects, add many redundant codes, and even use flash animation, which seriously affects the access speed of the website. These general website construction companies are unparalleled;

5、网站内容

5. Website content

百度现在正在调整算法，越来越重视内容建设，这也是解决用户需求的需求。在内容编辑方面，我们必须深入挖掘产品或服务的精彩卖点。优势被编辑成有吸引力的文本来描述，当然，在选择图片时，必须有吸引力，内容必须是原创和有价值的，以吸引更多的潜在客户；

Baidu is now adjusting its algorithm and paying more and more attention to content construction, which is also the need to solve user needs. In terms of content editing, we must deeply explore the wonderful selling points of products or services. Advantages are edited into attractive text to describe. Of course, when choosing pictures, they must be attractive, and the content must be original and valuable to attract more potential customers;

6、网站设计

6. Website design

颜色必须准确，记住不要太花哨，在设计前不仅要遵循规划计划，还要考虑企业背后的文化。实力。行业特点。产品属性。行业地位等，结合企业VI颜色，考虑用户的使用习惯，设计行业经典网站，处理细节，反映企业的专业性，整体感觉必须清新，创造良好的浏览环境；

The color must be accurate. Remember not to be too fancy. Before designing, you should not only follow the planning plan, but also consider the culture behind the enterprise. strength. Industry characteristics. Product attributes. Industry status, etc., combined with the VI color of the enterprise, considering the user's usage habits, design the classic website of the industry, deal with the details, reflect the professionalism of the enterprise, the overall feeling must be fresh, and create a good browsing environment;

7、导航清晰

7. Clear navigation

必须有一个清晰的导航，让用户了解企业做什么，什么样的产品和服务，导航就像路标，让客户快速找到他们想知道的内容，不容易迷路在网站上；

There must be a clear navigation, so that users can understand what the enterprise does and what products and services it provides. Navigation is like a road sign, so that customers can quickly find what they want to know, and it is not easy to get lost on the website;

8、网站排版

8. Website layout

在内容排版方面，我们必须遵循用户的浏览习惯，将关键内容放在关键位置，按照营销网站规则布局，定位网站。产品。优势。客户关心的问题。企业如何解决客户问题和第三方见证，依次展示；

In terms of content layout, we must follow users' browsing habits, put key content in key positions, layout and position the website according to the rules of marketing websites. Products. Advantages. Customer concerns. How the enterprise solves customer problems and third-party witness are displayed in turn;

9、网站诚信

9. Website integrity

济南网站建设公司认为营销网站缺一不可，既能突出实力，又能提高与客户的信任感。企业在发展过程中，必须注意相关资质证书的积累。荣誉证书和第三方见证；

Jinan website construction company believes that marketing websites are indispensable, which can not only highlight the strength, but also improve the sense of trust with customers. In the process of development, enterprises must pay attention to the accumulation of relevant qualification certificates. Honorary certificate and third party witness;

10、网上沟通

10. Online communication

在线通信工具非常重要。它不仅显示电话，还显示在线通信工具。当然，您也可以留下QQ并设置临时对话功能。不要只放QQ，以免一些用户不登录QQ。如果您想在咨询中登录Q并添加对话步骤，您可能会失去对话的机会，因此，我们必须注意这一点，以便客户能够在找到您。

Online communication tools are very important. It displays not only phones, but also online communication tools. Of course, you can also leave QQ and set the temporary dialog function. Don't just play QQ, so that some users don't log in to QQ. If you want to log in to Q and add dialogue steps in the consultation, you may lose the opportunity of dialogue. Therefore, we must pay attention to this so that customers can find you in.

营销型网站建设期间要走的十步路就是以上所讲解的相关内容，当然您也可以依据自己的实际情况来做选择做工作，更多相关内容就来关注我们网站http://www.jnzyjz.cn吧！

The ten steps to be taken during the construction of marketing websites are the relevant contents explained above. Of course, you can also choose to work according to your actual situation. Pay attention to our website for more relevant contents http://www.jnzyjz.cn Come on!