调整产品战略需要优化官网，初始印象不好，即使产品使用方便，也不能吸引用户。因此，如何设计官方网站是所有产品工作前的重要任务。特别是在企业官方网站上，在用户浏览过程中，要传达一种清晰的信息和清晰的用户体验路径的感觉。

Adjusting the product strategy needs to optimize the official website. The initial impression is not good. Even if the product is convenient to use, it cannot attract users. Therefore, how to design the official website is an important task before all products work. Especially on the official website of the enterprise, in the process of user browsing, it is necessary to convey a clear information and a clear sense of user experience path.

济南做网站公司认为，在设计中，明确官方网站的目的是排水，为产品带来转型。根据目的，明确网站的目标用户是谁，用户想从网站上获取什么信息来解决他们目前的痛点。根据用户、需求、场景三个元素作为设计原则，然后考虑内容的呈现。

Jinan website company believes that in the design, it is clear that the purpose of the official website is to drain water and bring transformation to the product. According to the purpose, it is clear who the target users of the website are and what information users want to obtain from the website to solve their current pain points. According to the three elements of users, needs and scenarios as the design principles, and then consider the presentation of content.

主要核心内容包括：

The main core contents include:

1.行业痛点和用户痛点：抓住用户的心理，让用户有我理解你的情绪。

1. Industry pain points and user pain points: grasp the user's psychology and let the user have me to understand your emotions.

2.产品核心功能介绍：以图形/视频的形式，让用户快速知道产品提供的功能是否满足需求。

2. Introduction to the core functions of the product: in the form of graphics/video, users can quickly know whether the functions provided by the product meet the requirements.

3.产品优势：与传统产品相比，可以形成对比差异，告诉用户为什么选择我们。

3. Product advantages: compared with traditional products, it can form a comparative difference and tell users why they choose us.

4.产品为相关行业提供解决方案：描述行业应用场景的解决方案可以让用户快速进入自己的角色，进一步明确产品提供的服务。

4. The product provides solutions for relevant industries: solutions describing industry application scenarios can help users quickly enter their roles and further clarify the services provided by the product.

5、产品价格：企业级产品一般都是收费形式，价格清晰，让用户快速衡量自己需要付出的成本。

5. Product price: Enterprise-level products are generally in the form of charges, with clear prices, allowing users to quickly measure the costs they need to pay.

6.产品下载(客户端产品)：有PC客户端，iOS安卓端，安卓端，iPad给出不同端产品的下载按钮。

6. Product download (client product): There are PC client, iOS Android terminal, Android terminal, and iPad to provide download buttons for different end products.

7.公司与知名客户合作，用户评估：通过真实的案例说明，信任认可产品，消除用户对不信任的疑虑。

7. The company cooperates with well-known customers, and user evaluation: trust and approve products through real cases, and eliminate users' doubts about mistrust.

8.公司通过的相关资质认证：资格认证已得到相关机构的认可，在客观条件下也可以降低用户的不信任。

8. Relevant qualification certification passed by the company: the qualification certification has been recognized by relevant institutions, which can also reduce users' distrust under objective conditions.

9、帮助中心及时更新帮助文档，帮助用户使用产品，回答问题。

9. Help Center timely updates help documents, helps users use products and answer questions.

10、注册登录这是常见的功能，要注意网站的页面、模块，要有意识地嵌入功能，引导用户点击注册、登录。

10. Registration and login is a common function. Pay attention to the pages and modules of the website, and consciously embed the function to guide users to click registration and login.

当然，官方网站也应该考虑其他相关方的需求，如销售和运营。销售需要在官方网站上添加哪些模块，突出哪些信息以获取客户，运营需要强调哪些关键词容易排水，包括支持后续运营数据。适当调整官方网站是正常的。对此您有相关的需求就来我们网站http://www.jnzyjz.cn咨询吧！

Of course, the official website should also consider the needs of other interested parties, such as sales and operation. What modules need to be added to the official website for sales, what information needs to be highlighted to obtain customers, and what keywords need to be emphasized for operation to facilitate drainage, including supporting subsequent operation data. It is normal to properly adjust the official website. Come to our website if you have relevant requirements http://www.jnzyjz.cn Ask!