实际上不少建站公司只能简单的套模板或者复制网站，并没有针对企业需求进行营销策划，网站定位不清楚，这也是很多企业网站上线之后，转化率差的主要原因之一。下面济南网站建设公司小编就与大家具体聊聊这网站定位在企业整个网络营销的重要性。

In fact, many website building companies can only simply set templates or copy websites, and do not carry out marketing planning based on enterprise needs. The positioning of the website is unclear, which is one of the main reasons for the poor conversion rate of many enterprise websites after they go online. Below, the editor of Jinan Website Construction Company will talk specifically with you about the importance of positioning this website in the entire network marketing of the enterprise.

一、目标客户定位

1、 Target customer positioning

要明白网站是做给谁看，为哪类客户群体服务，目标人群是企业盈利点。网站服务的群体是网站定位的前提，这样做出的网站才有价值，能够吸引目标用户，后期的网站建设的一切都是要以精准客户开展，这样后期的转化才高。

It is important to understand who the website is intended for, and what type of customer group it serves. The target audience is the profit point of the enterprise. The group of website services is the premise of website positioning. Only in this way can the website be valuable and attract target users. Everything in the later stage of website construction should be carried out with accurate customers, so that the transformation in the later stage is high.

二、盈利模式定位

2、 Profit model positioning

每个企业都有自己的一个成熟的盈利模式，要明白企业做这个网站依靠什么方式盈利。网站如果定位不清楚，就会造成精准客户流失，好比说餐馆这块，你如果就以餐馆名义存在，用户不知道你到底是啥餐馆，基本都不会去，如果定位是湘菜馆，那直接吸引吃湘菜的客户群体，这就是非常精准客户。

Every enterprise has its own mature profit model, and it is necessary to understand how the enterprise relies on to make profits through this website. If the positioning of the website is not clear, it will lead to the loss of accurate customers. For example, in the restaurant sector, if you exist in the name of a restaurant, and users do not know what exactly you are, they will not go to it. If the positioning is for a Hunan restaurant, it will directly attract customers who eat Hunan cuisine, which is very accurate customers.

三、核心产品定位

3、 Core product positioning

用户进入网站终目的就是购买产品或者服务，有时候，用户说的往往只是一个产品的名称，或者是产品的某一个特点，但需求可能不是这样。针对核心产品定位，并进行按市场需求划分，分析好产品的优势，突显产品核心卖点，打造差异化营销，这样才能更好的抓住自己的用户。

The ultimate goal of users entering a website is to purchase products or services. Sometimes, what users say is often just the name of a product or a specific feature of the product, but the requirements may not be the same. Aiming at the positioning of core products and dividing them by market demand, analyzing the advantages of the products, highlighting the core selling points of the products, and creating differentiated marketing, in order to better capture their own users.

四、网络推广定位

4、 Network promotion positioning

在国内许多企业网络营销效果不好，就是找不到适合自己的推广方式，没有选对销售平台，在推广方面显得非常的盲目。企业要想推广有价值，必须学会定位，选择精准的平台，适合的企业自己推广方式，切勿盲目跟风，以免推广价值大打折扣。

In many domestic enterprises, the effectiveness of online marketing is not good, that is, they cannot find a suitable promotion method for themselves, and do not choose the right sales platform, which makes them very blind in terms of promotion. If an enterprise wants to promote valuable products, it must learn to position itself, choose accurate platforms, and choose the appropriate promotion methods for the enterprise itself. Do not blindly follow the trend to avoid greatly reducing the promotion value.

既然想做好企业网络营销，一定要重视网站的定位，明白企业目标用户，及目标的用户需求，一切以用户为中心，解决用户需求，这样的网站才能吸引用户，呆更长时间，能够更好的转化客户，当然网站定位远不止这4点，您对此有怎样的需求就来我们网站http://www.jnzyjz.cn了解吧！

Since you want to do a good job in enterprise online marketing, you must attach importance to the positioning of the website, understand the target users of the enterprise, and the user needs of the target users. Everything is user centered, and address user needs. Only such a website can attract users, stay longer, and better transform customers. Of course, the positioning of the website is far more than these four points. If you have any needs for this, please come to our website http://www.jnzyjz.cn Understand!