网站制作前要明确网站建设的目的。根据自己的产品、销售渠道和销售对象等情况，明确自己的网站是要做什么类型的，是企业宣传型还是营销型的还是商城，而这些网站是完全不一样的，建站的需求也是不一样的。

Before creating a website, it is necessary to clarify the purpose of website construction. Based on one's own products, sales channels, and sales targets, clarify what type of website one wants to create, whether it is a corporate promotional or marketing type or a mall. These websites are completely different, and the requirements for building a website are also different.

济南网站制作公司提醒您要清楚的明白自己建站的目的，根据自己的企业需求来建站，有些企业可能只需要建一个企业宣传型的网站，这个网站只是它们树立形象，提供顾客服务的一个工具，是它们整体营销战略的一部分。

Jinan website production company reminds you to clearly understand the purpose of building your own website, and build your own website according to your own enterprise needs. Some enterprises may only need to build an enterprise propaganda website. This website is just a tool for them to establish their image and provide customer service, and is part of their overall Marketing strategy.

要明确自己网站的竞争优势，你的网上、网下竞争对手是谁?(网上竞争对手可以通过搜索引擎查找)，与他们相比，你在商品、价格、服务、、配送渠道等方面有什么优势?竞争对手的优势你能否学习?如何根据自己的竞争优势来确定你的营销战略?

To clarify your website's competitive advantage, who are your online and offline competitors? What are your advantages in terms of product, price, service, brand, delivery channel, etc. compared to online competitors who can be searched through search engines? Can you learn from the advantages of competitors? How to determine your Marketing strategy according to your competitive advantage?

其次是要了解自己网站的目标市场，你的客户是企业还是个体消费者，他们来自何处?他们信息化程度如何，经常上网吗?他们主要使用哪些语言?主要希望了解哪些信息?他们的购买水平如何?主要使用哪种浏览器?当然，初建网站时不可能了解这么细致，网站内容需要随着对消费者了解的深入而逐步调整。

Secondly, it is important to understand the target market of your website, whether your customers are corporate or individual consumers, and where do they come from? What is their level of informatization and do they often surf the internet? What languages do they mainly use? What information do you mainly want to know? What is their purchasing level? What type of browser is mainly used? Of course, it is impossible to have such a detailed understanding when building a website, and the website content needs to be gradually adjusted as we deepen our understanding of consumers.

比如，企业的顾客群体如果是喜欢新技术、受教育程度较高或经常使用internet的，则电子商务成功的可能性就很高。此外，目前internet用户中男多女少也是考虑因素，只有了解客户的需求，按照需求来做。

For example, if the customer group of a company likes new technologies, has a high level of education, or frequently uses the internet, the likelihood of e-commerce success is high. In addition, currently, the number of male and female internet users is also a consideration factor, and only by understanding the needs of customers and following their needs can we do so.

如果你是一个销售型网站，顾客购买你商品的频率如何?你是否能接受货到付款或在线支付(如果购买频率高，好能接受)?你的商品如何配送?配送的成本、时间如何考虑?希望能够帮到你！您有定制网站需求可以随时联系我们http://www.jnzyjz.cn！

If you are a sales oriented website, how often do customers purchase your products? Can you accept Cash on delivery or online payment (if the purchase frequency is high, it is better to accept)? How is your product delivered? How to consider the cost and time of delivery? I hope I can help you! You can contact us anytime if you have customized website requirements http://www.jnzyjz.cn !