1、 Perseverance is the decisive factor in the success or failure of marketing websites;

二、关键性因素是领导对自己的网站建设的认识及重视程度；后是网站建设服务提供商的技能及专业水平。 营销型网站是指以现代网络营销理念为核心，以搜索引擎良好表现、用户良好体验为标准，能够更好地将访客转化为顾客的企业网站。所有营销型企业网站要符合SEO,搜索引擎优化排名是重要的网站推广手段之一，如果一个企业网站没有从SEO的角度去设计，做好之后，还需要花不少钱请专业的SEO公司进行网站优化。

2、 The key factor is the understanding and attention of leaders to their own website construction; Finally, the skills and professional level of website construction service providers. Marketing website refers to an enterprise website that takes the modern network marketing concept as the core, takes the good performance of search engine and good user experience as the standard, and can better transform visitors into customers. All marketing enterprise websites should first comply with SEO. Search engine optimization ranking is one of the most important website promotion means. If an enterprise website is not designed from the perspective of SEO, it still needs to spend a lot of money to invite a professional SEO company to optimize the website.

网站不是艺术品，一定要设计的清晰明了，方便用户浏览。网络营销是一种技术和营销策略相集合的营销手段，所以采取合理的网络营销工，可以很大程度的提高潜在客户的转化率。

The website is not a work of art. It must be designed clearly and easily for users to browse. Network marketing is a marketing method combining technology and marketing strategy, so taking reasonable network marketing work can greatly improve the conversion rate of potential customers.

企业网站不是摆设，而是要从中获得效益。网站设计 不能只求美观，盲目攀比，而是要根据企业经营的需要，构造适合自身特点的上网计划和模式，以小的投入换取大的回报。

Enterprise website is not a decoration, but to obtain benefits from it. Website design can not only seek beauty and blind comparison, but also construct an Internet plan and mode suitable for its own characteristics according to the needs of enterprise operation, so as to exchange the minimum investment for the maximum return.

只有把网站做成企业和客户之间的有效纽带，网站才能真正发挥作用。另外，企业的网站还应该多关注自己特定的客户群，通过多种形式和客户保持沟通，吸引客户不断地通过网站和企业进行交流，从而加深与客户的关系、更深层次地了解客户需求、为企业发展提供服务，使其成为一个效益型网站。

Only by making the website an effective link between enterprises and customers can the website really play a role. In addition, the enterprise's website should also pay more attention to its specific customer group, maintain communication with customers through various forms, and attract customers to communicate with enterprises through the website, so as to deepen the relationship with customers, understand customer needs at a deeper level, provide services for enterprise development, and make it a benefit website.