1. Ensure that the website image and website theme color are consistent.

UI设计人员经常混淆图片和颜色，认为网站的颜色是图片带来的，这种直观的错误会形成错误的指导，背景图片可以视为图片，但是 这种情况是固定的，一旦网站升级和修订，很可能会进行调整。 在这里，天津网站开发部想告诉大家，无论是产品信息还是内容信息中插入的图像，在保持版权的同时，必须注意图像的颜色是否与网站的风格相吻合。 这种有意识的态度不仅是在用户体验方面。 它不引人注目，并且非常舒适。

UI designers often confuse pictures and colors and think that the color of the website is brought by pictures. This intuitive error will form wrong guidance. The background picture can be regarded as a picture, but this situation is fixed. Once the website is upgraded and revised, it is likely to be adjusted. Here, Tianjin website development department wants to tell you that whether the image inserted in product information or content information, while maintaining the copyright, we must pay attention to whether the color of the image is consistent with the style of the website. This conscious attitude is not only in the user experience. It's unobtrusive and very comfortable.

2.颜色数量不易过多

2. It is not easy to have too many colors

网站的颜色匹配不易过多。 确定色调后，大多数其他颜色都需要丢弃。 通常，配色不会超过2。如果您有任何疑问，可以访问那些知名的大型网站，看看它们是否再次遵循此原则。 事实证明，数量有限的色彩更加集中地突出了网站的个性，使其更加精确，同时又形成了一个统一的整体，这样的网站更能受到用户的青睐！

It is not easy to match too many colors on the website. After determining the hue, most other colors need to be discarded. Usually, the color will not exceed 2. If you have any questions, you can visit those well-known large websites to see if they follow this principle again. Facts have proved that a limited number of colors more intensively highlight the personality of the website, make it more accurate, and form a unified whole. Such a website can be favored by users!

提示：在当今繁华的彩色Internet世界中，网站是展示企业形象的重要渠道之一。 网站颜色的选择并不是一个空想，而是需要遵循某些颜色匹配原则。 只有这样，网站才能更富魅力和令人眼花。乱。

Tip: in today's prosperous color Internet world, the website is one of the important channels to display the corporate image. The choice of website color is not a fantasy, but needs to follow some color matching principles. Only in this way can the website be more attractive and dazzling. Chaos.

3.了解过渡色的重要性

3. Understand the importance of transition colors

过渡色非常神奇。 它可以统一几种不一致的颜色。 在网页设计中合理使用过渡色可以为您提供帮助。公司的色彩搭配技术已达到了更高的水平。 常见的过渡色具有以下类型的显示形式：中间色调的两种颜色，分别与黑色，白色和灰色混合在一起以进行调整，并与相同颜色混合在一起以进行调整。

The transition color is amazing. It can unify several inconsistent colors. The rational use of transition colors in web design can help you. The company's color matching technology has reached a higher level. Common transition colors have the following types of display forms: two colors of middle tone, mixed with black, white and gray respectively for adjustment, and mixed with the same color for adjustment.

第四，突出显示主题

Fourth, highlight the theme

任何网站都会有自己的主题，并且设计和运营必须符合网站的主题。 因此，在进行网页设计中的颜色匹配之前，您必须了解网站的主题。 为了突出主题，请选择适当的颜色以形成自己的独特风格。 例如，对于从事金融经济的公司来说，颜色是蓝色，主要是灰色，这不仅反映了公司的文化，而且使访客感到专业和平静。

Any website will have its own theme, and the design and operation must conform to the theme of the website. Therefore, before color matching in web design, you must understand the theme of the website. In order to highlight the theme, please choose the appropriate color to form your own unique style. For example, for companies engaged in financial economy, the color is blue, mainly gray, which not only reflects the company's culture, but also makes visitors feel professional and calm.

五，注意颜色的对比度

5、 Pay attention to the color contrast

在网页的色彩匹配中，对于不同的颜色，对比度是不同的，效果也是不同的，也会使人们产生不同的心理和生理差异 。 感觉。

In the color matching of web pages, for different colors, the contrast is different, the effect is also different, and people will have different psychological and physiological differences. Feeling.

A。 亮度对比度：明亮的对比度包括色差和消色差。 在不同的颜色中，亮度差异会有所不同，这主要是不同颜色的明暗之间的差异。 人们的视觉主要是通过色彩，空间等的层次来创造亮度的对比，因此，在色彩匹配的过程中，必须注意色彩的对比度，以使其更加符合要求。 网站设计。

A。  Brightness contrast: bright contrast includes color difference and achromatic difference. In different colors, the brightness difference will be different, which is mainly the difference between the brightness and darkness of different colors. People's vision mainly creates brightness contrast through the layers of color and space. Therefore, in the process of color matching, we must pay attention to the color contrast to make it more meet the requirements. Website design.

B。 区域对比度：对于相同的颜色，区域范围越大，纯度和亮度越强。 当面积范围较小时，情况相反。 人们称其为颜色的区域效果。 因此，在网站设计中应用色彩匹配时，有必要结合不同色彩所占的面积，合理地进行面积比较。

B。  Regional contrast: for the same color, the larger the regional range, the stronger the purity and brightness. When the area range is small, the opposite is true. People call it the area effect of color. Therefore, when applying color matching in website design, it is necessary to compare the area reasonably combined with the area occupied by different colors.

C。 颜色比较：在网页设计中应用颜色匹配时，需要进行良好的颜色比较。 确定主色调后，还必须考虑其他颜色和主色调的组合以突出显示网站的主题。  。

C。  Color comparison: good color comparison is required when applying color matching in web design. After determining the main tone, you must also consider other combinations of colors and main tones to highlight the theme of the website.

D。 纯度对比：指不同颜色之间纯度差异所形成的对比。 使用纯度对比，可以更清晰地定义色彩效果。

D。  Purity contrast: refers to the contrast formed by the purity difference between different colors. Using purity contrast, you can more clearly define the color effect.