1.锁定目标消费者
1. Target consumers
特指:整个从策划、设计、功能开发、内容编写都得以企业现有成熟盈利模式以及核心产品在传统中的销售渠道,设定网络目标客户群体,针对网络潜在目标客户群体的习惯以及需求思维,站在潜在客户的角度在网站首页排布潜在客户感兴趣的内容。进而塑造企业公信力、核心产品展示、客户见证,为潜在目标客户答疑等,通过网站营销贯彻,获得销售线索,终达成交易。锁定搜索引擎
Specifically: from the perspective of planning, design, function development and content writing, we can set the network target customer group according to the existing mature profit model of the enterprise and the traditional sales channels of core products. According to the habits and demand thinking of the network potential target customer group, we can arrange the content of interest to potential customers on the front page of the website from the perspective of potential customers. Then build the enterprise's credibility, core product display, customer witness, answer questions for potential target customers, obtain sales leads through website marketing, and finally reach a transaction. Lock search engine
营销型网站前端页面是给目标消费者看的,但是后台却是给搜索引擎看的,所以,营销型网站的后台系统必须具备独立的产品SEO系统、文章SEO系统、图片SEO优化系统、站内互链、流量统计分析软件等功能,方便日后的营销推广,所以创力信息将营销推广工作贯彻到网站制作的全过程,务使每一个环节,每一步骤都考虑到营销功能的需求,使网站一上线即具备强大的营销功能和有利于优化推广的特征。
The front-end page of a marketing website is for target consumers, but the back-end page is for search engines. Therefore, the back-end system of a marketing website must have independent functions such as product SEO system, article SEO system, picture SEO optimization system, in station mutual chain, traffic statistics and analysis software, so as to facilitate future marketing promotion, Therefore, Chuangli information will implement the marketing promotion work into the whole process of website production, and make sure that every link and step takes into account the needs of marketing function, so that the website has strong marketing function and features conducive to optimizing promotion as soon as it is online.
2. 定位要准
2. The positioning shall be accurate
完美的策划方案能够让您的网站在同行间异军突起,让你的产品更快速、大价值化的销售出去,更让你的目标客户眼就爱上你!形象要靓
The perfect planning scheme can make your website stand out among peers, make your products sell faster and maximize value, and make your target customers fall in love with you at the first sight! Beautiful image
标榜企业或产品的形象是营销型网站的基本要求,一个好的网站需要具备超强的视觉营销效果,以求令目标客户记住,从此奠定您的行业地位。实力要强
Flaunting the image of an enterprise or product is the basic requirement of a marketing website. A good website needs to have a strong visual marketing effect in order to make the target customers remember and establish your industry position from now on. Strong strength
一个好的网站,不能只是一张名片,茫茫网海,想要快速吸引到您客户的眼球,必须全方位的展现出企业强突出的优势,达到主动营销的效果,终促成成交!成本要低
A good website cannot be just a business card. If you want to quickly attract the attention of your customers, you must show the strongest and most prominent advantages of the enterprise in an all-round way, achieve the effect of active marketing, and finally promote the transaction! Low cost
大家都知道,媒体广告费用很高,广告投放也是一门学问,很多企业在选择广告投放时不考虑营销效果,而是减少开支;其实,静下心来,找一家专业的营销型建站公司即能低成本营销,还能让您事半功倍!体验要好
As we all know, the cost of media advertising is very high, and advertising is also a knowledge. Many enterprises do not consider the marketing effect when choosing advertising, but reduce their expenses; In fact, calm down and find a professional marketing Station building company, which can not only low-cost marketing, but also get twice the result with half the effort! Better experience
我们可通过完美的站内交互体验,将客户牢牢的留在站内,通过在线聊天工具等多种形式与客户主动沟通交流。营销推广
We can keep our customers firmly in the station through perfect interactive experience, and actively communicate with customers through online chat tools and other forms. Marketing promotion
传统宣传途径,“无法持续性,无记忆性”,而好的营销型网站就能做到随时随地对您的产品进行24小时不间断营销推广,您的客户可以在任何地方、任何时间通过搜索引擎找到您!
The traditional way of publicity is "unsustainable and memoryless", while a good marketing website can carry out 24-hour uninterrupted marketing and promotion of your products anytime, anywhere, and your customers can find you through the search engine at any time!
3. 形象要靓丽,视觉要有冲击力,营销性要强
3. The image should be beautiful, the vision should have impact and the marketing should be strong
标榜企业或产品的形象是营销型网站的基本要求,一个好网站需要具备超强的视觉营销效果,以求令目标客户记住,从此奠定您的行业地位!
Flaunting the image of enterprises or products is the basic requirement of marketing websites. A good website needs to have super visual marketing effect, so as to make the target customers remember and lay your industry position from now on!
4.突出企业实力
4. Highlight enterprise strength
一个好的网站,它不能仅仅只是一张名片,因为在茫茫网海,如果您想要快速吸引到您客户的眼球,那么就必须要全方位的展现出企业强突出的优势,以求达到主动营销的效果,才能终促成成交!
A good website can't just be a business card, because in the vast online sea, if you want to quickly attract the attention of your customers, you must show the strongest and most prominent advantages of the enterprise in an all-round way, so as to achieve the effect of active marketing and finally promote the transaction!
5.:体验效果要好
5.: the experience effect is good
我们可通过完美的站内交互体验,将客户牢牢的留在站内,通过在线聊天工具等多种形式与客户主动沟通交流;
We can keep our customers in the station through perfect interactive experience, and actively communicate with customers through online chat tools and other forms;