1.网站须聚焦自身特长
1. The website must focus on its own strengths
相信获利是每个网站管理员的共同目标。如果一个网站长期得不到回报,它就会被关停。随着互联网的快速发展,如今网上有着各种各样的网站。任何一个网站若希望得到长期的发展,必须聚焦于自身的特长并发扬光大。即便已经存在类似的网站,企业也应当进行网站制作来展示自己的特长,从而吸引用户、转化客户、留住客户。
I believe that profit is the common goal of every website administrator. If a website is not rewarded for a long time, it will be shut down. With the rapid development of the Internet, there are all kinds of websites on the Internet. If any website wants to get long-term development, it must focus on its own strengths and carry forward them. Even if similar websites already exist, enterprises should also make websites to show their strengths, so as to attract users, transform customers and retain customers.
2.网站实现盈利的途径
2. Ways to make the website profitable
在正式建设网站之前的规划阶段中,应该明确网站如何盈利,否则可能无法实现盈利的网站建设目的。在网站运营过程中,为了获得更多的流量、更多的曝光,应该想方设法地提升网站的管理能力。通过SEO提高网站排名就是一个不错的选择。
In the planning stage before the formal construction of the website, we should first clarify how the website is profitable, otherwise we may not be able to achieve the purpose of profitable website construction. In the process of website operation, in order to obtain more traffic and more exposure, we should try our best to improve the management ability of the website. Improving website ranking through SEO is a good choice.
3.对网站的目标用户群体进行分析
3. Analyze the target user groups of the website
毫无疑问,用户是网站建设的重中之重。为了使网站能够可持续地发展,必须重视用户体验的不断改善。企业明确用户群体后,应该锁定目标用户,分析他们的兴趣和习惯,收集用户的需求,然后有针对性地构建网站。
There is no doubt that users are the top priority of website construction. In order to make the website sustainable, we must pay attention to the continuous improvement of user experience. After clarifying the user group, enterprises should lock in the target users, analyze their interests and habits, collect the needs of users, and then build the website targeted.
4.针对用户需求进行详细分析
4. Conduct detailed analysis according to user needs
如果网站制作得好,用户就一直会被其吸引。如果能够针对用户需求,做到“对症下药”,网站就能长期吸引用户。成功的网站的共同特点,是满足了特定用户的某方面需求,从而将用户转变为了忠实用户。因此,深入分析用户的需求对于网站建设来说是非常重要的。以蘑菇街为例,蘑菇街聚焦在女性用户的购物需求上。
If the website is well made, users will always be attracted by it. If we can "suit the remedy to the case" according to the needs of users, the website can attract users for a long time. The common feature of successful websites is to meet the needs of specific users, so as to transform users into loyal users. Therefore, in-depth analysis of users' needs is very important for website construction. Take mushroom street as an example. Mushroom Street focuses on the shopping needs of female users.
5.注意与用户保持和谐的关系
5. Pay attention to maintaining a harmonious relationship with users
分析特定用户群体之后,了解了他们的需求,并满足他们的需求后,接下来要做的就是与用户保持良好和谐的关系。实际上,维护一个老用户比获得一个新用户更重要。为了兼顾新用户和老用户,网站在运营时一定要持续不断地更新高质量内容,并美化和简化网站页面。
After analyzing specific user groups, understanding their needs and meeting their needs, the next thing to do is to maintain a good and harmonious relationship with users. In fact, maintaining an old user is more important than acquiring a new user. In order to take into account new and old users, the website must continuously update high-quality content, beautify and simplify the website pages.