如今企业在互联网上做网站已经是常态了，目的当然是为了让自家企业得到有效的推广宣传，那么就需要在建设完网站进行优化工作了，其中友情链接的交换工作是不可少的环节。那么网站优化时的友情链接起到怎样的作用呢？

　　Now enterprises on the Internet to do the website is the norm, of course, in order to let their own enterprises get effective promotion and publicity, then it is necessary to optimize the construction of the website, among which the exchange of links is an indispensable link. So when the site optimization of the friendship link to play what role?

　　友情链接是非常重要的外部链接，可以使网站获得流量。它不仅帮助网站获取优质的外部链接，还有很多其他重要功能：网站上线后，用户在阅读时可以点击网站制作的友情链接，访问到咱们的网站。

　　Friendship link is very important external link, can make the website get traffic. It not only helps the website to obtain high-quality external links, but also has many other important functions: after the website is online, users can click on the friendship links made by the website when reading to visit our website.

　　锚文本可以提高网站的关键词排名，可以通过链接进行交流，然后通过友好的链接显示你需要排名的词，这对于网站提升整体关键词排名非常有用。此外，友情链接的建设提高了用户体验，帮助用户了解更多信息，因为友情链接的两个网站的内容是相关的，使用户可以更直接、更简单地了解综合信息。

　　Anchor text can improve the site's keyword ranking, can communicate through links, and then through friendly links to show you need to rank the words, which is very useful for the site to improve the overall keyword ranking. In addition, the construction of friendship links improves the user experience and helps users to learn more information, because the content of the two websites of friendship links is related, so that users can understand the comprehensive information more directly and simply.

　　济南做网站人员认为在提高网站的关键词排名，友情链接在其中起到很大的作用，另外在交换友情链接的时候要注意一些事项或者说要求才行，毕竟各个友情链接的质量不一，比如：要注意网站的质量，不要去一味的交换链接，如果不是同行业，做过外链的应该知道，有时候会有帮助。

　　Ji 'nan do website staff think in improving the site's keyword ranking, friendship links play a great role in it, in addition to the exchange of friendship links should pay attention to some matters or requirements, after all, the quality of each friendship links is different, such as: Pay attention to the quality of the website, do not blindly exchange links, if not the same industry, have done outside the chain should know, sometimes it will help.

　　友情链接还可以提高网站的公关价值，我们知道搜索引擎蜘蛛通过链接爬行，PR是网站的评分机制，如果蜘蛛爬得频繁，就会通过这些页面来判断，对我们的网站也有的帮助。一个网站的频繁快照更新表明它很受蜘蛛的欢迎，这样我们与百度的网站进行频繁快照更新的交流，相当于爬取了别人的网站，同时网站也会通过他的网站来爬取我们的网站，形成互驱或直驱。

　　Friendship link can also improve the site's public relations value, we know that the search engine spider through the link crawling, PR is the scoring mechanism of the site, if the spider climbs frequently, it will judge through these pages, also some help to our website. A website's frequent snapshot update shows that it is very popular with spiders, so we and Baidu's website for frequent snapshot update communication, equivalent to climb someone else's website, at the same time, the website will climb our website through his website, mutual drive or direct drive.

　　网站优化时的友情链接起到怎样的作用？在这里我们从关键词排名、获取流量等几个方面来讲解了问题的重要性，大家可以来联系我们www.jnzyjz.cn进行深入的交流，相信您会有所收获！

　　Website optimization when the friendship link to play what role? Here we from keyword ranking, access to traffic and other aspects to explain the importance of the problem, we can contact us www.jnzyjz.cn for in-depth exchanges, I believe you will gain!