网站是通往企业的桥梁，等于企业的软实力。高质量的网站可以对业务产生巨大影响并增加业务曝光率。但是，由于一些企业缺乏认证性，一个网站的影响可能达不到预期的效果。那么一个成熟的营销型网站必定具备几个重要元素呢？济南做网站公司人员为您讲解一番吧。

The website is the bridge to the enterprise, equal to the soft power of the enterprise. High quality websites can have a great impact on business and increase business exposure. However, due to the lack of authentication in some enterprises, the impact of a website may not achieve the expected effect. So a mature marketing website must have several important elements? The staff of Jinan website company will explain it to you.

营销型官网顾名思义就是以营销推广为核心与目的搭建的企业官网。不同于传统企业官网以宣传展示为主，发布新闻信息、公司介绍信息及其他用户案例等信息，营销型官网的目的更明确，以销售线索与订单获取为出发点，更类似于企业商城的一种模式。

As the name implies, the marketing type official website is an enterprise official website built with marketing promotion as the core and purpose. Unlike the traditional enterprise official website, which mainly focuses on publicity and display, and publishes news information, company introduction information and other user cases, the purpose of the marketing official website is more specific. It takes sales leads and order acquisition as the starting point and is more similar to a mode of enterprise mall.

以营销为前提，一个成熟的营销型网站必定具备几个重要元素，即一目了然的页面优化设计、销售特点的商品展示、搜索引擎的优化、健全的销售体系和人工服务、抓取访客潜在客户信息。

On the premise of marketing, a mature marketing website must have several important elements, namely, clear page optimization design, product display with sales characteristics, optimization of search engine, sound sales system and manual service, and capturing information of visitors and potential customers.

1.创建网站的目的要明确

1. The purpose of creating a website should be clear

大多数企业不明白为什么他们应该从头开始构建网站。什么是网站？没有明确的计划，只有盲目的厂商，从自己的角度出发，不考虑用户体验。网站建设应符合公司理念和当前趋势，尽可能简单并符合受众的审美。同时注意不要给网站添加太多图片，这样会导致网站加载速度变慢，大大降低用户体验！

Most businesses don't understand why they should build websites from scratch. What is a website? There is no clear plan, only blind manufacturers, starting from their own perspective, without considering user experience. The website construction shall conform to the company's philosophy and current trend, be as simple as possible and conform to the audience's aesthetics. At the same time, be careful not to add too many pictures to the website, which will slow down the loading speed of the website and greatly reduce the user experience!

2.树立良好的网络推广意识

2. Establish a good awareness of network promotion

网站建设后，不要假设用户正在浏览您的网站。我们需要创造一种更好的方式在互联网上进行推广，比如竞价优化、SEO推广、自媒体等渠道，让用户看到你的网站和流量！

After the website is built, do not assume that users are browsing your website. We need to create a better way to promote on the Internet, such as bidding optimization, SEO promotion, we media and other channels, so that users can see your website and traffic!

总之，企业通过网站，展示产品和服务，展示用户对企业的评价，有利于提高潜在客户的转化率。网站相当于一个线上业务办理场所，是客户在互联网上找到相关企业信息并能与企业员工取得联系的地方。您如果有做网站的需求就来我们网站http://www.jnzyjz.cn咨询看看吧。

In short, through the website, enterprises display products and services, and show users' evaluation of the enterprise, which is conducive to improving the conversion rate of potential customers. The website is equivalent to an online business processing place. It is a place where customers can find relevant enterprise information on the Internet and get in touch with enterprise employees. If you need to make a website, please come to our website http://www.jnzyjz.cn Let's consult.