实际上内链与外链的合理搭配对于网站的优化起着很大的作用。但是现在多数人会过度地依赖于外链来提升关键词的排名，而忽略了站内的优化。下面济南做网站公司小编就来讲讲站内优化对于关键词排名的重要性内容！

In fact, the reasonable combination of the inner chain and the outer chain plays a great role in the optimization of the website. But now most people will excessively rely on the external chain to improve the ranking of keywords, and ignore the optimization within the station. The following is the small editor of Jinan website company to talk about the importance of in station optimization for keyword ranking!

其实本身从外链入手提升关键词排名这个观点并没有错，然前提也需把站内给优化好，站内没有做好，单靠外链把排名推上去，这样往往只能让排名短暂地靠前，想要获取一个长期且较为稳定的关键词排名，还是需要从站内优化入手。

In fact, there is nothing wrong with the idea of improving keyword ranking from the external chain. However, the premise is to optimize the site. If the site is not well done, only relying on the external chain to push the ranking up, the ranking will only be short-term. If you want to obtain a long-term and stable keyword ranking, you still need to start from the site optimization.

1、站内优化可缩短关键词排名时间

1. In station optimization can shorten keyword ranking time

用户的跳出率、转化率、浏览页面的停留时间，用户的再次访问率、点击率等等，这些其实都与站内优化息息相关。其实道理很简单，好的事物大家都喜欢，站内优化好，能抓住用户需求点、痛点、满足用户需求，其体验感好，受众喜好，那么搜索引擎自然会更加频繁地来抓取网站的信息，以此怎么会没有好的关键词排名呢？

The user's jump rate, conversion rate, stay time of browsing the page, user's re visit rate, click through rate and so on are all closely related to the optimization of the station. In fact, the reason is very simple. Good things are liked by everyone. If the site is optimized well, it can grasp the user's needs, pain points and meet the user's needs. Its experience is good and the audience likes it. Then the search engine will naturally grab the information of the website more frequently. How can there be no good keyword ranking?

2、一旦有了排名就会长期稳定

2. Once there is a ranking, it will be stable for a long time

往往通过搜索关键词，被站内质量和内容所吸引的，这些更大程度地精准定位网站受众群，关键词的排名上升就是靠前期网站累积受众而来的，其流失率就相对会少，同比网站的500用户，因站内内容留住的用户多，那么就客户流失率来讲，站内优化的网站较比另一个网站的流失率要低，那么其排名也是相对靠前的，且相对长期稳定。

They are often attracted by the quality and content of the website through searching keywords, which can accurately locate the audience of the website to a greater extent. The ranking rise of keywords is due to the accumulated audience of the website in the early stage, and the loss rate will be relatively small. Compared with the 500 users of the website, the number of users retained by the content in the website is more. In terms of the customer loss rate, the loss rate of the website optimized in the website is lower than that of another website, Its ranking is also relatively high and relatively stable for a long time.

总的来说，站内优化是必不可少的重要一环，我们在关注外链的同时，也需对网站的站内优化加以重视。更多网站优化内容，可点击我们网站http://www.jnzyjz.cn首页进行了解。

In general, in station optimization is an indispensable and important link. While we pay attention to the external chain, we also need to pay attention to the in station optimization of the website. For more website optimization content, please click our website http://www.jnzyjz.cn Home page.