企业网站是企业在互联网上的一个门面，他能给企业带来销售额，提高企业的曝光度，那么企业网站除了这些功能之外，是不是还有其价值呢，下面济南网站开发公司带来你了解下

The enterprise website is a facade of the enterprise on the Internet. It can bring sales to the enterprise and improve its exposure. Besides these functions, does the enterprise website still have its value? Next, Jinan Website Development Company will let you know

1.企业网站能塑造企业形象

1. Corporate website can shape corporate image

建设企业网站直接的作用就是能帮助企业进行企业形象的打造，通过企业信息、产品或服务等内容的宣传，有利于用户及时了解到企业动态，反之亦然。可以帮助塑造良好的形象，给客户留下深刻印象。

The direct role of enterprise website construction is to help enterprises build their corporate image. Through the promotion of enterprise information, products or services, users can learn about enterprise dynamics in a timely manner, and vice versa. It can help create a good image and leave a deep impression on customers.

而网站对企业形象的塑造一般从网站外观、网站内容等多个方面实现。需要注意的是，不同的行业领域对网站外观和内容的设定侧重点也是不相同的。

And the corporate image of the website is generally shaped from the website appearance, website content and other aspects. It should be noted that different industries have different emphasis on website appearance and content settings.

2.企业网站能展示服务

2. Enterprise website can display services

这里指的服务就不仅仅指的是服务内容了，其中还包括企业产品、企业、企业动态等多方面的内容，企业网站可以综合多方面的将这些信息展示给用户，让用户更快的了解企业。并且企业网站也是公司实行互联网营销推广的重要途径之一，企业可以随时随地的在其网站上更新相关产品信息及活动优惠等内容，有利于让新老用户更快速的了解到产品优惠及行业资讯。

The service here refers not only to the service content, but also to enterprise products, enterprise brands, enterprise dynamics and other aspects. Enterprise websites can display these information to users in a comprehensive way, so that users can understand the enterprise more quickly. Moreover, the enterprise website is also one of the important ways for the company to implement Internet marketing promotion. The enterprise can update relevant product information, activity discounts and other contents on its website at any time and anywhere, which is helpful for new and old users to learn about product discounts and industry information more quickly.

3.企业网站能挖掘潜在客户

3. Enterprise websites can tap potential customers

对于有产品或服务需求的客户来说，他们寻找该信息内容时，先直接的方式就是在线上搜索，以便于在快速找到自身需求的信息内容。

For customers with product or service needs, when they look for the information content, the first direct way is to search online, so that they can quickly find the information content they need.

而企业官网则是客户在浏览产品或服务时愿意浏览的内容，把企业官网建设须重视，做成高质量的网站，让用户找到自身需求的内容，对挖掘到更多的潜在客户和留住老客户是非常有利的。

The enterprise official website is the content that customers are willing to browse when browsing products or services. The construction of the enterprise official website must be paid attention to and made into a high-quality website so that users can find the content they need. It is very beneficial to find more potential customers and retain old customers.

4.大大降低推广成本

4. Greatly reduce the promotion cost

这是企业追求的目标。与传统销售行业相比，网络营销可以减少很多环节，建设企业网站不需要花费大额的投资，也几乎没有任何风险性。产品通过网站由公司直接到达客户手中，省去了大中小批发商和零售商，以及中间过程中涉及到的广告宣传，物流与仓储等等，企业网站分担了这部份的人工，节省市场开发与业务销售及客户服务的成本，缩短销售体系的距离。蕞终大大减少了人力物力，节约了费用，降低了成本，还提高了营销效率。

This is the goal of the enterprise. Compared with the traditional sales industry, online marketing can reduce many links. It does not require a large amount of investment to build an enterprise website, and there is almost no risk. The products are directly delivered from the company to the customers through the website, which saves the large, medium and small wholesalers and retailers, as well as the advertising, logistics and warehousing involved in the intermediate process. The enterprise website shares the labor of this part, saves the cost of market development, business sales and customer service, and shortens the distance between the sales system. In the end, it has greatly reduced human and material resources, saved costs, reduced costs, and improved marketing efficiency.

5.企业网站能收到客户反馈

5. Enterprise website can receive customer feedback

客户的意见和反馈信息对企业进行网络营销推广有着非常重要的影响，及时的了解到客户反馈的信息内容，有利于企业提前进行相关营销推广方案策划，加快落地实施。

The customer's opinions and feedback information have a very important impact on the enterprise's online marketing promotion. Timely understanding of the information content fed back by customers is conducive to the enterprise's planning of relevant marketing promotion plans in advance and accelerating the implementation.

6.有利于改善售后服务

6. It is conducive to improving after-sales service

在线服务能够更加及时地掌握用户群体，通过网站的交互式服务实现售前、售后的全过程服务。互联网的特点在于突破地域限制，可以服务于各地的用户。同时，网站是一天24小时都一直呈现在顾客面前的。而不像公司的咨询热线，服务电话，只有上班时间才可以联系到。下班与节假日的时候，客户就无法取得联系，导致信息不能得到及时的反馈，也可能会错过网上订单。

Online service can more timely grasp the user group, and realize the whole process of pre-sales and after-sales service through the interactive service of the website. The Internet is characterized by breaking through the geographical restrictions and serving users all over the country. At the same time, the website is always presented to customers 24 hours a day. Unlike the company's hotline and service phone, you can only contact them during working hours. When off duty or on holidays, customers can't get in touch with each other, resulting in delayed feedback of information, and may also miss online orders.

以上就济南网站开发为大家带来的企业网站的价值。如有其他问题欢迎咨询客服http://www.jnzyjz.cn，我们将会为您解决疑惑满足需求！

The above is about the value of corporate websites brought by Jinan website development. If you have other questions, please contact customer service http://www.jnzyjz.cn , we will solve your doubts and meet your needs!