如今微信小程序的出现,已经很多餐厅享受到了它的红利,如今很多餐厅都纷纷推出了餐饮小程序。那么餐饮小程序该怎么运营?
济南商城开发人员为您讲解。
Now, with the advent of WeChat applet, many restaurants have enjoyed its dividends, and now many restaurants have launched catering applet. How should the catering applet operate? Jinan Mall developers will explain to you.
1、使用微信自带的流量,只需要在小程序里开通“附近的小程序”功能,然后每天躺着睡觉都能有流量了,“附近的小程序”可以带来不错的客流,而这部分客流因为刚好在配送范围内,也是相当有可能转换为顾客,新版的微信还对“附近的小程序”里的餐饮美食专门做了分类,预计未来客流会持续增长。
1. To use the traffic brought by WeChat, you only need to open the "nearby applet" function in the applet, and then you can have traffic every day when you lie down and sleep. The "nearby applet" can bring a good passenger flow, which is also likely to be converted into customers because it is just within the distribution range. The new version of WeChat also has a special classification of catering food in the "nearby applet", It is expected that the passenger flow will continue to grow in the future.
2、小程序有的流量入口,到饭点的时候把小程序发到小区的微信群里,这样一个小区上百号人,就可以直接点单了。
2. There are traffic inlets for applets. When it comes to food, send the applets to the WeChat group of the community, so that hundreds of people in a community can directly order.
3、目前只有小程序才能实现的自动计算优惠活动,这种优惠活动与以往集赞的方式不同,不需要人工确认,省时省力,相当于自动开了一个宣传机器。
3. At present, only applets can automatically calculate the promotional activities. This kind of promotional activities is different from the way of collecting likes in the past. It does not require manual confirmation, saves time and effort, and is equivalent to automatically opening a publicity machine.
4、传统的方法,顾客来店铺的时候,跟他讲,已经有网上小程序店铺了,微信小程序里就能打开,一说他们就明白了,虽然这种办法费精力,但确实有效,因为来店里的客人很可能需要外卖服务。
4. In the traditional way, when customers come to the store, they tell them that there are already online applet stores, which can be opened in the WeChat applet. They understand that although this method costs energy, it is really effective, because customers coming to the store are likely to need takeout services.
5、在店里餐桌或者显眼的地方把二维码贴出来,也是一个宣传曝光的机会,会给顾客一个深刻的印象,了解到你的店铺已经开通了线上外卖的渠道。建议使用普通二维码,因为目前很多人都不清楚小程序码是什么。
5. Posting the QR code on the restaurant table or in a conspicuous place is also an opportunity for publicity and exposure, which will give customers a deep impression and understand that your store has opened an online delivery channel. It is recommended to use ordinary QR codes, because many people do not know what small program codes are.
6、朋友圈转发二维码,这个效果会很不错,因为可以在二维码内加入红包功能,长按识别二维码领红包,建议在8点至9点发,因为这个时间段很多人睡前会刷朋友圈。
6. The QR code forwarded by the circle of friends will have a good effect, because the QR code can be added with the red envelope function. Press and hold the QR code to receive the red envelope. It is recommended to send it between 8 and 9 o'clock, because many people will brush the circle of friends before going to bed at this time.
小程序运营下来以后,时间一长,越来越多的顾客了解了,每天都有好些单子从小程序里出现。我们专门为餐饮商家量身定制开发微信小程序,提升企业形象与知名度,有效地进行营销推广。您有需要就来我们这里
http://www.jnzyjz.cn联系咨询吧!
After the operation of the applet, over a long period of time, more and more customers learned about it, and many lists appeared in the applet every day. We specially develop WeChat applets for catering merchants to enhance corporate image and popularity and effectively promote marketing. Come here if you need http://www.jnzyjz.cn Contact us!