有的企业在开发好小程序商城后，却并没有产生转化效果，这样就没办法令企业产生盈利。企业要想小程序成功转化，一定要掌握下列几个重要因素，下面济南商城开发公司为您讲解。

Some enterprises did not produce conversion effect after developing the small program mall, so they could not make profits. If an enterprise wants to successfully transform a small program, it must grasp the following important factors. Next, Jinan Mall Development Company will explain to you.

一、首页设计

1、 Home page design

小程序商城要想转化效果好，那么先要让自己的商城页面美观，用户进入小程序后，才会被吸引，持续性的浏览，曝光商品，提高商品转化。假如小程序界面普通，千篇一律，任何用户都不会对它产生兴趣，只会劝退用户，小程序就会失去转化的机会。

In order to achieve a good conversion effect, the mall should first make its own page beautiful, and users will be attracted after entering the app. They will continue to browse, expose products, and improve product conversion. If the applet interface is common and uniform, any user will not be interested in it, but will only dissuade the user, and the applet will lose the chance of transformation.

二、排版逻辑

2、 Typesetting logic

当用户留在小程序之后，就会去查找小程序中的商品，看是不是有自己需要的，再决定下单购买。在这个流程中，小程序的板块，商品的布局就需要清晰、直观和合理，这样用户才可以迅速查找，明确需求和购买，使小程序成功转化。假如排版布局混乱，用户使用就不方便，转化机率就会更低。

When the user stays in the applet, he/she will look for the products in the applet to see if they have their own needs, and then decide to place an order to buy. In this process, the layout of the product in the part of the applet needs to be clear, intuitive and reasonable, so that users can quickly find, clarify their needs and purchase, and make the applet successfully transformed. If the layout is disordered, it will be inconvenient for users to use, and the conversion rate will be lower.

三、商品详情

3、 Product details

企业需要知道的是，即便是用户需要的商品，用户也不一定就会下单，其决定因素就取决于商品详情接受啊。所以企业在设计商品介绍时，就需要从用户需求角度出发，尽量设计美观，详细介绍，突出商品优势，用户购买后的优势等。此外，还要着重体现其他用户的好评度，坚定用户购买意愿。

What enterprises need to know is that even if users need goods, users will not necessarily place an order, and the decisive factor depends on the acceptance of the details of the goods. Therefore, when designing product introductions, enterprises need to start from the perspective of user needs, try to design beautiful and detailed introductions, highlight the advantages of products and the advantages of users after purchase. In addition, it is also necessary to highlight the favorable comments of other users and strengthen their purchase intention.

四、操作流程

4、 Operation process

用户在小程序下单时，其流程一定要简单，步骤尽量地少，支付简单，流程越简单，用户购买的几率才会越大。假如购买的流程特别繁杂，就会将许多用户拒之门外，由于针对绝大多数用户而言，繁杂的流程将会致使其直接放弃购买。所以说，下单流程越简单，小程序的转化效果才越好。

When a user places an order in an applet, the process must be simple, the steps should be as few as possible, and the payment should be simple. The simpler the process is, the more likely the user will buy. If the purchase process is particularly complicated, many users will be rejected. For the vast majority of users, the complicated process will cause them to give up the purchase directly. Therefore, the simpler the order process, the better the transformation effect of the applet.

五、服务质量

5、 Service quality

用户在购买商品之前，都会习惯性向商家进行咨询，掌握更多商品的信息，如规格参数，使用方式，注意事项，还有售后条款等。用户在咨询流程中，商家可以及时贴心的给予解答，就会让用户对小程序更信任，所以加速小程序啥的转化。

Before purchasing goods, users will habitually consult with the merchants to master more information about the goods, such as specifications, usage, precautions, and after-sales terms. In the consultation process, the business can give timely and thoughtful answers, which will make users trust the applet more, so as to accelerate the transformation of the applet.

针对已经具有或打算打造小程序商城的企业而言，转化将是其在小程序电商领域实现发展的关键。毕竟只有小程序转化效果好，企业才可以盈利。更多相关内容就来我们网站http://www.jnzyjz.cn咨询吧！

For enterprises that have or intend to build a small program mall, transformation will be the key to their development in the field of small program e-commerce. After all, enterprises can only make profits if the conversion effect of small programs is good. Come to our website for more relevant content http://www.jnzyjz.cn Ask!