之所以建设营销型网站想必大都希望能通过互联网的形式，为企业带来更多的客户吧，但是不少企业把网站做好后依旧丝毫不见效果。事实上，网站建设并不单单是网站做出来就行，还需要进行内容填充，设计，排版等等。那营销型网站一般都是怎样做的呢？下面济南网站开发公司为您讲解。

The reason for building a marketing website must be that most of them hope to bring more customers to enterprises through the form of the Internet, but many enterprises still have no effect after completing the website. In fact, website construction is not only about website construction, but also about content filling, design, layout, etc. How do marketing websites usually do? Next, Jinan Website Development Company will explain to you.

网站定位

Website positioning

每个企业在做营销型网站前都需要定位好这个网站的目标，比如展现企业的形象，销售哪些产品，获得哪些客户等等。这样才能知道网站该使用哪些设计元素，该在哪里放什么内容。

Before making a marketing website, every enterprise needs to locate the goal of the website, such as displaying the image of the enterprise, selling which products, and obtaining which customers. In this way, we can know which design elements should be used and where to put what content.

受众目标确定

Audience target determination

每个行业的目标群体都不一样，所以我们在做好网站定位的时候也能明确知道自己是要吸引哪一类访客来，这样才能增加网站的转化率，这样企业才能有不断的订单。

The target groups of each industry are different, so we can clearly know what kind of visitors we want to attract when positioning the website, so as to increase the conversion rate of the website, so that enterprises can have continuous orders.

展现有价值的信息

Show valuable information

当用户访问我们的营销型网站的时候，肯定是想要查阅他们想了解的信息，如果我们能及时把有价值的信息展现在他们面前，这样网站跳出率就能大大降低了。

When users visit our marketing website, they must want to look up the information they want to know. If we can show valuable information to them in time, the website bounce rate will be greatly reduced.

能够提供解决办法

Can provide solutions

如果访客在浏览营销型网站的时候有疑问或者马上询问题，我们能够给客户解答并提供可解决办法的话，这样不仅能够体现企业的时效性，还让客户觉得可靠。

If visitors have questions or ask questions immediately when browsing the marketing website, we can answer and provide solutions to customers, which not only reflects the timeliness of the enterprise, but also makes customers feel reliable.

给用户承诺保障

Promise guarantee to users

消除用户的顾虑,提供完善的后期服务，风险承诺，消除用户的一切顾虑。

Eliminate users' concerns, provide perfect post-service, risk commitment, and eliminate all users' concerns.

增加网站的可信度

Increase the credibility of the website

把公司取得的资质荣誉，成功的案例，合作伙伴，媒体报道等等展现给用户来增加用户对我们的信任。

Show the company's qualifications and honors, successful cases, partners, media reports, etc. to users to increase their trust in us.

要有行动号召

There should be a call to action

引导客户采取行动,在我们的营销型网站的说服内容中一定要有行动号召的图标，联系方式，在线表单等表现形式来引导用户来给我们取得联系。

To guide customers to take action, the persuasive content of our marketing website must include the icon of call to action, contact information, online form and other forms to guide users to contact us.

以上就是为您分享的营销型网站具备这7项便可召唤客户了。如果对您有所帮助请关注我们http://www.jnzyjz.cn，为您提供优良的服务！

The above is a marketing website for you to share. With these 7 items, you can summon customers. If it helps you, please follow us http://www.jnzyjz.cn , to provide you with excellent service!