关键词是我们做seo时主要更基本的工作，在进行seo优化之前要先确定好关键词，今天济南网站建设公司就来为大家讲解关键词和网站建设两者之间的联系详情吧。

Keyword is the main and more basic work when we do SEO. Before SEO optimization, we should determine the key words. Today, Jinan Website Construction Company will explain the details of the relationship between keywords and website construction.

一、降低优化难度

1、 Reduce the difficulty of optimization

选择关键词的前提是找到有搜索量的关键词，并不一定要选择更热门的，用户搜索更多的关键词，这样的关键词竞争力度太大，很难在搜索结果页面排到首页，同时也并不能保证更热门的关键词就是我们的目标客户。

The premise of selecting keywords is to find the keywords with search volume. It is not necessary to select the more popular keywords. Users search more keywords. Such keywords are too competitive, and it is difficult to rank on the homepage of the search results page. At the same time, it is not guaranteed that the more popular keywords are our target customers.

对于中小公司网站来说，如果没有足够的人力物力建议降低关键词的热度，网站的核心关键词更好在100万~300万搜索量级别的关键词，这样既能保证有用户搜索也能保证在关键词优化难度不是太大。

For the websites of small and medium-sized companies, if there is not enough human and material resources, it is suggested to reduce the popularity of keywords, and the core keywords of the website should be better than the keywords with 1 million to 3 million search volume, which can ensure that users can search and that the difficulty of keyword optimization is not too great.

二、确保目标关键词有人搜索

2、 Ensure that the target keyword is searched

网站的核心关键词并不是想当然设定的，必须要经过关键词研究才能确保这个关键词确实有人搜索，可以去百度指数去查询是否有人搜索，没有人搜索的关键词对网站来说没有任何价值。因此，公司网站要去顶适当的关键词，要做的是研究，这些关键词有没有被用户搜索，搜索次数有没有达到一定的数量级。

The core keywords of the website are not set for granted. You must go through keyword research to ensure that this keyword is indeed searched. You can go to Baidu Index to check whether there is a search. The keywords that no one searches are of no value to the website. Therefore, in order to search for appropriate keywords on the company's website, the first thing to do is to study whether these keywords have been searched by users and whether the number of searches has reached a certain order of magnitude.

三、实践发现有效的关键词

3、 Effective keywords found in practice

网络营销和推广是一个不断改进的过程，对于关键词研究也是一样的，因为每个人的思维都会有局限性，而且也不可能在一开始就把关键词选择得非常准确。所以咱们应该在实践中逐渐去发现更好更有效的关键词。

Online marketing and promotion is a process of continuous improvement. The same is true for keyword research, because everyone's thinking will have limitations, and it is impossible to select keywords very accurately at the beginning. So we should gradually find better and more effective keywords in practice.

四、提炼有效流量

4、 Refine effective flow

对于网站来说，流量与排名都不是更终的目的，有效的流量带来转化才是更终的目的，要想提高有效流量，就必须考虑关键词的选取。在选取关键词时，不能太具体或者太专业，这样有效流量是提高了，但是这样的关键词基本上没有人搜索。

For websites, traffic and ranking are not the final goal. Effective traffic brings transformation is the final goal. To improve effective traffic, we must consider the selection of keywords. When selecting keywords, we should not be too specific or too professional, so the effective flow is improved, but such keywords are basically not searched.

以上是为大家介绍的有关关键词和网站建设两者之间的联系的详情，希望对大家有帮助！您有什么网站需求或者使用疑惑，就来我们网站咨询，或者直接联系我们http://www.jnzyjz.cn吧！

The above is the details of the relationship between keywords and website construction, which I hope will help you! If you have any website needs or use doubts, please come to our website for consultation or contact us directly http://www.jnzyjz.cn Come on!