First, be well prepared.

优秀的网站设计需要时间和成本，而且上线速度不能太快。许多企业在进行策划时都进入了一个雷区，就是准备不足，使得网站很快上线。这种网站效果还不够理想，经常会忽略细节。像做蛋糕一样，没有面粉，只有糖和蛋。不用烤箱，不用模具，不用其他辅助工具，蛋糕就做不好。正如疫情期间，网上做蛋糕一样，失败的比例很高，在于没有充分的准备。事先策划要慎重，不是随便东拼西凑，也不是为了赶时间。优秀的网站可以更好地展现企业形象，给顾客留下良好的印象。

Excellent website design needs time and cost, and online speed can not be too fast. Many enterprises in planning have entered a minefield, is lack of preparation, making the site quickly online. This kind of website effect is not ideal, often ignore the details. Like making a cake, there is no flour, only sugar and eggs. Cake can't be made well without oven, mould or other auxiliary tools. Just like online cake making during the epidemic period, the failure rate is very high because of insufficient preparation. We should be careful in planning in advance, not just to piece things together, nor to be in a hurry. Excellent website can better show the corporate image and leave a good impression on customers.

第二、内容优质

Second, high quality content

打造优质的网站内容，与设计风格一样并不容易。在内容方面，企业可能只想到需要一份简介，一些产品图和介绍，再放一个联系方式。这三种是每个网站都需要的主要内容。然而对内容没有进行编辑，对内容没有进行整理，那么整个网站的信息量会过于缺乏，对大众提供的信息不够完整。很多企业对于内容的编辑没有过多的重视，觉得只要有内容展示就可以了。殊不知产品图如果没有经过专业拍摄和处理，就可能会尺寸不一，画质大小等都存在问题，看起来过于粗糙。另外就是文字内容方面没有经过排版，在必要的位置插入相应的图片，使图文结合得更恰当，阅读体验更佳。所以内容优秀并不只是有内容就行，还要进行处理与排版，提高大众的浏览体验。

It is not easy to create high-quality website content as well as design style. In terms of content, enterprises may only think of a brief introduction, some product drawings and introductions, and a contact information. These three are the main content that every website needs. However, if the content is not edited and the content is not sorted out, the amount of information of the whole website will be too short, and the information provided by the public will not be complete. Many enterprises do not pay too much attention to content editing, and feel that as long as there is content display, it is OK. As everyone knows, if the product drawings are not professionally photographed and processed, they may have different sizes, image quality and size problems, and look too rough. In addition, the text content has not been typeset, and the corresponding pictures are inserted in the necessary position, so that the combination of graphics and text is more appropriate and the reading experience is better. So excellent content is not only content, but also processing and typesetting to improve the public's browsing experience.

第三，优化基础。

Third, optimize the foundation.

做网站设计，更多的是要有一个和别人不一样的网站。这会有自己的个性，能够给人留下好印象，并从不同的角度去满足不同的需要。大部分企业选择设计的理由基本上是这样的。但是如果缺乏优化的基础，即使很有个性，但不利于搜索引擎排名的提升，网站也不能发挥应有的作用。许多企业为了让网站更精致，会选择大图展示，FLASH动画，图片导航弹窗等等。能给顾客新奇的体验，但也有一些不利因素会影响抓取，也会影响响应速度。良好的网站不仅仅局限于眼前的设计，还有后期的优化推广，要考虑提升排名。因此在设计时应对哪些特性进行详细分析，哪些特性需要避免，具有相同质量的优化基础条件，可以让后续更加省时省钱。

Do website design, more is to have a different website from others. It will have its own personality, be able to make a good impression and meet different needs from different angles. The reason why most enterprises choose design is basically like this. But if the lack of optimization foundation, even if very personalized, but not conducive to the promotion of search engine ranking, the website can not play its due role. In order to make the website more exquisite, many enterprises will choose big picture display, flash animation, picture navigation pop-up window and so on. It can give customers a novel experience, but there are also some adverse factors that will affect the grabbing and response speed. A good website is not only limited to the immediate design, but also the optimization and promotion in the later stage. We should consider improving the ranking. Therefore, in the design, which features should be analyzed in detail and which features need to be avoided. With the same quality of optimization basic conditions, we can save more time and money.

四，兼容性。

4、 Compatibility.

很多企业在网站设计之前都是在计算机站和手机站之间徘徊，这其实是不对的。因特网的发展也使得移动电话的普及程度越来越高，使用移动电话的人数不断增加。除了选择电脑和手机之外，我们还需要从多个方面考虑，考虑网站是否能兼容各种设备。应答型网站已经不多见，基本电脑版和手机版这种组合网站也很常见，都是为了兼容不同设备的浏览。所以企业要避免这种想法的雷区，而要考虑哪种方法可以使网站浏览效果保持一致。只需提升网站的兼容性，无论是使用电脑访问还是在手机上打开，网站就会呈现出很好的视觉效果，让用户体验与兼容性一起提升。

Many enterprises are wandering between computer station and mobile station before website design, which is actually wrong. With the development of Internet, the popularity of mobile phones is getting higher and higher, and the number of people using mobile phones is increasing. In addition to choosing computers and mobile phones, we also need to consider from many aspects, whether the website can be compatible with various devices. Responsive websites are rare, and the combination of basic computer version and mobile version is also very common. They are all for compatible browsing of different devices. Therefore, enterprises should avoid the minefield of this idea, and consider which method can make the website browsing effect consistent. As long as the compatibility of the website is improved, whether it is accessed by the computer or opened on the mobile phone, the website will present a good visual effect, so that the user experience and compatibility can be improved together.

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