First, website navigation

一般用户在访问网站时，时间关注到的就是网站的导航栏，页面切换也要通过网站导航来实现，比如从首页到达详情页面时，都是要先点击导航当中的栏目页，然后在栏目页当中再查找。这时候网站导航设计是否简洁，用乎更否看懂，是否易于操作，就决定着用户终是否能够抵达自己需要的目的页面。如果导航能够快速使用户抵达目的页，用户自然就会对网站认可，但如果不能的话，用户就会离开网站，所以说网站的导航要简洁，更易于用户使用。

When general users visit the website, they pay attention to the navigation bar of the website for the first time. Page switching should also be realized through the website navigation. For example, when they arrive at the details page from the home page, they should first click the column page in the navigation, and then search in the column page. At this time, whether the website navigation design is simple, whether it is easy to understand, and whether it is easy to operate, determines whether the user can finally reach the destination page he needs. If the navigation can make the user reach the destination page quickly, the user will naturally recognize the website, but if not, the user will leave the website, so the navigation of the website should be concise and easier to use.

第二，网站打开速度

Second, the speed of website opening

每个用户的耐心都是有限的，如果在访问网站的时候，点击之后很长时间加载不出来页面，那么用户对此则会非常失望，对网站也会失去信心，只能离开去查找其他网站来达成自己的需求，而这个网站也就与这些用户无缘了。所以，网站要想让用户满意，须要确保加载速度够快，这样用户在点击之后，立马就能看到网站的完整形态及下一步想要看的内容，用户就会更希望对网站进行细致的访问，从而避免离开。

Every user's patience is limited. If they can't load the page for a long time after clicking on the website, they will be very disappointed and lose confidence in the website. They can only leave to find other websites to meet their own needs, and this website will be out of touch with these users. Therefore, if the website wants to satisfy users, it needs to ensure that the loading speed is fast enough, so that users can immediately see the complete form of the website and the content they want to see in the next step after clicking, and users will want to visit the website in detail, so as to avoid leaving.

第三，网站内容要优质

Third, the content of the website should be of high quality

网站想要满足用户需求，就需要有丰富的内容来支持，另外还必须保证这些内容都是优质的。毕竟当下互联网的信息量非常庞大而且更行很快，但真正优质原创的内容是非常少的，大部分信息都是重复度非常高的，用户对此类信息有可能看了很多遍了，自然不会再感兴趣了，如果网站都是这样的内容，自然用户对网站也不会产生兴趣。而优质内容就是要在丰富的基础上，确保都是用户没见到的，新奇的有用信息，这样才能吸引到用户关注。

If the website wants to meet the needs of users, it needs to have rich content to support, in addition, it must ensure that these content are high quality. After all, the amount of information on the Internet is huge and fast, but the real high-quality original content is very few. Most of the information is highly repetitive. Users may have read this kind of information many times, and they will not be interested in it any more. If the websites are all such content, natural users will not be interested in the website. High quality content is to ensure that it is novel and useful information that users don't see on the basis of rich content, so as to attract users' attention.

第四，网站运行要稳定

Fourth, the website should be stable

网站运行稳定就是说网站在运行的过程中，既要保证其安全性，又要保证其稳定性，这样用户才能放心的访问网站。如果网站出现安全问题，就会导致企业和用户都遭受损失，而不稳定则会导致网站无法被打开，或是打开慢，这两个问题对网站跳出率的影响都是非常大的。所以，企业要做的便是选择优质服务器来保证网站稳定运行，当然还需要坚持对网站进行优化和维护，使网站的安全性得到大保障。

Stable operation of the website means that in the process of operation, the website should not only ensure its security, but also ensure its stability, so that users can rest assured to visit the website. If the website has security problems, it will lead to the loss of enterprises and users, and instability will lead to the website can not be opened, or open slowly, these two problems on the website bounce rate is very big. Therefore, the first thing enterprises should do is to choose high-quality servers to ensure the stable operation of the website. Of course, they also need to adhere to the optimization and maintenance of the website, so as to maximize the security of the website.

第五，网站设计重视与用户互动

Fifth, website design attaches importance to interaction with users

一个优秀的网站，不应该只是单纯展示企业的产品和形象，让用户浏览、接受和购买，而是通过网站建立企业与用户之间的互动联系，为企业不断的培养忠实用户。当然要为企业培养忠实用户，那么就需要企业不断与用户之间互动，交流，了解并解决用户的真实想法和需求，同时也让用户对企业更好的了解，从而对企业更加信任。同时企业还能借此得出用户对网站和企业的看法，而这对于未来企业和网站的发展是非常关键的。

An excellent website should not only show the product and image of the enterprise, let users browse, accept and buy, but also establish the interaction between the enterprise and users through the website, so as to cultivate loyal users for the enterprise. Of course, to cultivate loyal users for enterprises, enterprises need to constantly interact with users, communicate with them, understand and solve their real ideas and needs, and at the same time let users have a better understanding of the enterprise, so as to have more trust in the enterprise. At the same time, the enterprise can also draw users' views on the website and the enterprise, which is very critical for the future development of the enterprise and the website.