1. The name of the navigation bar must be short and clear

导航栏的文字标题要了如指掌，能够让人在短时间内领会到各栏目的主要内容。保险的做法是采用诸如“首页”、“联络我们”“产品引见”等商定俗成的称号作为栏目的题。

The text title of the navigation bar should be clear, so that people can understand the main content of each column in the shortest time. The safest way is to use common titles such as "home page", "contact us" and "product introduction" as the title of the column.

2、导航效果不要用图片或flash来实现 这点不用多说，众所周知的搜索引擎不待见图片或flash等非文字表现形式，当然不到万不得已也尽量不要使用js来实现，可以用CSS来实现，我们既然要做完美的SEO，那就要保证每个环节都是搜索引擎喜欢的。再说，文字表现的导航在打开速度上也有着高的优势。

2. Don't use pictures or flash to achieve the navigation effect. Needless to say, as we all know, search engines don't like non text forms such as pictures or flash. Of course, they don't want to use js as much as they have to. They can use CSS to achieve it. Since we want to do perfect SEO, we need to ensure that every link is what search engines like. In addition, the navigation of text performance also has the highest advantage in opening speed.

3、网站内要采用面包屑导航 所谓面包屑就是“您当前的位置……”，在每个内页里设置面包屑导航会使得整个网页结构十分明晰，尤其是内容较多、信息量较大的网站更加需要。

3. Breadcrumb navigation should be used in the website. The so-called breadcrumb is "your current position...". Setting breadcrumb navigation in each inner page will make the whole webpage structure very clear, especially for websites with more content and more information.

4、不要让页面太长 我们作为网站的访问者面对需要下拉很长的网页是十分不舒服的，而且过长的页面不容易获得更好的权重，因此对于前期导航的规划设计就相当重要了，合理的分类尽量减少页面的长度，是导航作用体现的大亮点。

4. Don't let the page be too long. As the visitors of the website, it's very uncomfortable to drop down the very long page, and it's not easy to get better weight for the too long page. Therefore, it's very important for the planning and design of the early navigation. Reasonable classification can reduce the length of the page as far as possible, which is the biggest highlight of the navigation function.

5、在导航菜单里也要设置关键词 在拥有数量众多的内容页时，导航中无论是首页还是栏目页的链接是获得内部链接重要的来源。由于内页数量多，锚文本指向首页和栏目页，所传递的权重也就相应越高。这也就是在规划网站的时候需要对于核心的关键词进行定位和分类的原因，知道用户喜欢什么内容，分出主次，提高用户体验。

5. Key words should also be set in the navigation menu. When there are a large number of content pages, the most important source of internal links is the links on the home page or column page. Because of the large number of inner pages, the anchor text points to the home page and column page, and the higher the weight is. This is the reason why we need to locate and classify the core keywords when we plan the website. We need to know what the users like, distinguish the primary and secondary, and improve the user experience.

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