1. Beautiful station building system

千万不要以为网站就是一个简单的大卖场，随便堆积货品就行了。实际上，在这个拼颜值的时代，电商网站的设计也很重要。如果你自己不懂设计知识也没关系，可以找模板设计美观的自助建站系统

Don't think that the website is a simple hypermarket, just pile up goods. In fact, in this era of beauty, the design of e-commerce websites is also very important. If you don't understand design knowledge, it doesn't matter. You can find a self-service station building system with beautiful template design

2.大力宣传形象

2. Vigorously promote brand image

在电商平台上的一大劣势，就是宣传不够充分，基本一打开页面就是商品列表了。但是在商家自己的购物商城网站建设中，你就可以大力宣传形象，展示服务资讯、媒体报道、公司概况、生产线等，这样就方便客户多方位了解企业，形成认同感，增加粉丝粘性。

A major disadvantage on the e-commerce platform is that the brand publicity is not sufficient. Basically, the product list is displayed as soon as the page is opened. However, in the construction of the merchant's own shopping mall website, you can vigorously promote the brand image, display service information, media reports, company profile, production line, etc., so as to facilitate customers to understand the enterprise in multiple directions, form a sense of brand identity and increase the stickiness of fans.

3.市场调研

3. Market Research

做好市场、行业和用户调查，掌握用户需求，才能做针对性营销，吸引更多客户。你的用户群体是什么？行业市场前景如何？产品的优势和不足又是什么？这些在建站前都要弄清楚。熟悉自己的行业，了解竞品的特点，扬长避短，才能让你的电商网站尽快起步。

Do a good job in market, industry and user surveys and master user needs, so as to do targeted marketing and attract more customers. What is your user base? What is the market prospect of the industry? What are the advantages and disadvantages of the product? These should be made clear before the station is built. Be familiar with your own industry, understand the characteristics of competitive products, develop strengths and avoid weaknesses, so that your e-commerce website can start as soon as possible.

4.计划好商品上架时间

4. Plan the shelf time of goods

商品上架时间要按照客户购物习惯来，不然若是上架了，但根本每没人购买，那就是巨大的浪费。一般周末人会比较多；如果商家想提前上架，那么可以利用上线了的“预购”功能，让客户提前下单，避免遗漏。

The time for putting goods on the shelves should be according to customers' shopping habits. Otherwise, if they are on the shelves, but no one buys them at all, it will be a huge waste. Generally, there are more people on weekends; If businesses want to go on the shelves in advance, they can use the online "pre order" function to let customers place orders in advance to avoid omission.

5.提高客户购买效率

5. Improve customer purchase efficiency

商品太多时，客户找相关商品就会比较麻烦，导致效率降低，甚至可能不下单了。商家可以利用上线了建站的“商品规格筛选”功能，让顾客快速找到符合条件的商品，这样商品搜索就会更加便捷，也能帮助提高客户的购买效率。

When there are too many goods, customers will find it more troublesome to find relevant goods, resulting in reduced efficiency and may not even place an order. Merchants can make use of the "commodity specification screening" function of the online website, so that customers can quickly find qualified commodities, so that commodity search will be more convenient and help improve customers' purchase efficiency.

6.挖掘有效关键词

6. Mining effective keywords

电商网站做好搜索优化，网站标题、描述、关键词布局要符合行业及消费人群；还要不断优化网站布局，及时更新内容资讯，必要时可以多做一些友链交换，让网站有个好的排名，增加曝光度。

The e-commerce website shall be optimized in search, and the website title, description and keyword layout shall conform to the industry and consumer groups; We should also constantly optimize the website layout and update the content information in time. If necessary, we can do more friend chain exchange to make the website have a good ranking and increase the exposure.

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