字体和字形。字体主要指的是由于某种字的样式，如黑体字、宋体字，而字形指的是这样一个标准字体的形状发生变化，例如加粗、斜体等。 易读。一段文字系统是否比较容易产生阅读，就是易读性。一段文字的易读性与字间距、行间距、字体大小、背景色、字体颜色，都存在差异较大的关系。 衬线和无衬线。衬线字体一般包括小的装饰线或在字母笔画的末端的“尾巴”，无衬线字体通常是由更简洁的线条部分组成，字母的顶端的人没有得到任何修饰。

Fonts and glyphs. Font mainly refers to the style of certain characters, such as bold and Song typeface, and font refers to the change of the shape of such a standard font, such as bold, italic, etc. readable. Whether a text system is easy to read is readability. The legibility of a text has a great difference with word spacing, line spacing, font size, background color and font color. Serif and sans serif. Serif fonts generally include small decorative lines or "tails" at the end of letter strokes. Sans serif fonts are usually composed of simpler line parts, and the people at the top of letters are not decorated.

层次感。层次感在排版中是必不可少的。它可以用来区分各种不同的内容，帮助儿童读者立即开始理解到了哪些会计信息是重要的。层次理论结构模型可以根据使用价值大小(大或小)、宽度(厚或薄)和元素的位置来实现。

Sense of level. A sense of hierarchy is essential in typesetting. It can be used to distinguish different contents and help children readers immediately begin to understand which accounting information is the most important. The hierarchical structure model can be realized according to the use value (large or small), width (thick or thin) and the position of elements.

一，找到与战略匹配的字体。不管结果是什么，找一种能表达你独特个性的字体。为了为你的网站成为好的字体，收集国内一些你觉得非常合适的字体，然后在你更好地了解你需要的字体之后逐渐缩小字体范围。

1、 Find the font that matches the brand strategy. Whatever the outcome, find a font that expresses your unique personality. In order to become the best font for your website, first collect some fonts you think are very suitable in China, and then gradually narrow the font range after you better understand the fonts you need.

二，保证字体的一致性。 当你认为可以在同一个网站上合并两到三种字体时，在相同的上下文中已经使用功能相同的字体。例如，如果不是一个整体页面的标题是宋体的粗体写的，那么如何确保我国其他活动标题也是人类一样的。

2、 Ensure font consistency. When you think you can merge two or three fonts on the same website, fonts with the same function have been used in the same context. For example, if the title of a whole page is not written in bold in Song typeface, how to ensure that the titles of other activities in China are the same as human beings.

三，使其易读。 政府网站建设时选择的字体，在各类生产设备中都是十分容易导致阅读的。例如，如果你选择的字体在PC机上是容易掌握阅读，也要努力确保其在手机上也容易因为阅读。

3、 Make it easy to read. The font selected in the construction of government websites is very easy to read in all kinds of production equipment. For example, if the font you choose is easy to read on a PC, try to make sure it is also easy to read on a mobile phone.

四，字体限制在两三种之内。

4、 Fonts are limited to two or three.

一个由多种字体组成的网站建设可能会因此显得较为混乱和不连贯。相反，选择不超过两到三种字体，并在每一页中始终坚持使用并且它们。

The construction of a website composed of multiple fonts may appear chaotic and incoherent. Instead, choose no more than two or three fonts and stick to them on every page.

五，学会独立进行合理搭配。 在为你的网站寻找达到佳的字体搭配时，把你的自身身份利益放在你决策的重要位置。记住标题用什么字体，长文本用什么字体。后者应该是特别干净和容易培养阅读，选择其中一个动态字体真正地表达你的。

5、 Learn to mix reasonably independently. When looking for the best font matching for your website, put your brand's own identity and interests at the top of your decision. Remember what font to use for headings and long text. The latter should be particularly clean and easy to cultivate reading, choose one of the dynamic fonts to really express your brand.

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